Natrol
Natrol is a supplements manufacturer and the #1 Melatonin brand in the U.S., sold in mass retail and health food stores. Phinney Bischoff was engaged to translate Natrol’s new brand positioning—Own Your Health—into an improved website experience and visual refresh. The new site moves away from a product catalog e-commerce experience to a health and wellness resource destination with helpful and engaging quizzes, videos and articles.
Research and strategy included a synthesis of existing research, competitive audit, personas development, UX and content strategy, SEO/ analytics, and user testing to ensure intuitive navigation and taxonomy. The creative deliverables included a photoshoot with real people to inspire a more authentic and genuine lifestyle brand.
Agency: Phinney Bischoff
Role: Design Director, Designer
Research and strategy included a synthesis of existing research, competitive audit, personas development, UX and content strategy, SEO/ analytics, and user testing to ensure intuitive navigation and taxonomy. The creative deliverables included a photoshoot with real people to inspire a more authentic and genuine lifestyle brand.
Agency: Phinney Bischoff
Role: Design Director, Designer