Foster Pepper

Foster Pepper is a Seattle-based law firm with an incredible 100-year history. Their old site was unwieldy with too much content and complicated navigation structure. They needed a new website to better reflect their credibility and high caliber of work and client base. Working with key stakeholders, Phinney Bischoff started by uncovering their core brand promise—or brand essence—of how the firm’s work goes beyond the transactional nature of law to transform communities, companies and lives. The outcome is a bold, editorial style that allows the firm’s robust and compelling content to be served in relevant ways for their various users.

Agency: Phinney Bischoff
Role: Design Director, Designer